Home<\/span><\/p><\/nav>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAbout Us\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a premium Bulgarian brand founded by Kristina Georgieva, a certified gemologist and diamond appraiser. The brand creates unique, handcrafted jewelry made of gold and natural gemstones, offering uncompromising quality and personalized service.<\/em><\/p>Since 2019, Efir has been delighting its customers with established signature collections and a rich portfolio of custom-made jewelry. The brand\u2019s focus is on crafting high-end jewelry featuring carefully selected natural gemstones. The designs Efir offers are diverse, special, and worthy of becoming family heirlooms to be passed down through generations.<\/em><\/p>After creating hundreds of bespoke pieces based on client designs and launching numerous successful collections, the brand possesses the experience, expertise, and access to gemstones needed to bring even its clients\u2019 boldest dreams to life.<\/em><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\"Jewellery is the most exquisite way to celebrate special events.\"<\/h1>\n\u2013 Kristina Georgieva<\/span><\/p>\n\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tHello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Efir is a premium Bulgarian brand founded by Kristina Georgieva, a certified gemologist and diamond appraiser. The brand creates unique, handcrafted jewelry made of gold and natural gemstones, offering uncompromising quality and personalized service.<\/em><\/p>Since 2019, Efir has been delighting its customers with established signature collections and a rich portfolio of custom-made jewelry. The brand\u2019s focus is on crafting high-end jewelry featuring carefully selected natural gemstones. The designs Efir offers are diverse, special, and worthy of becoming family heirlooms to be passed down through generations.<\/em><\/p>After creating hundreds of bespoke pieces based on client designs and launching numerous successful collections, the brand possesses the experience, expertise, and access to gemstones needed to bring even its clients\u2019 boldest dreams to life.<\/em><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\"Jewellery is the most exquisite way to celebrate special events.\"<\/h1>\n\u2013 Kristina Georgieva<\/span><\/p>\n\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tHello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Since 2019, Efir has been delighting its customers with established signature collections and a rich portfolio of custom-made jewelry. The brand\u2019s focus is on crafting high-end jewelry featuring carefully selected natural gemstones. The designs Efir offers are diverse, special, and worthy of becoming family heirlooms to be passed down through generations.<\/em><\/p>After creating hundreds of bespoke pieces based on client designs and launching numerous successful collections, the brand possesses the experience, expertise, and access to gemstones needed to bring even its clients\u2019 boldest dreams to life.<\/em><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\"Jewellery is the most exquisite way to celebrate special events.\"<\/h1>\n\u2013 Kristina Georgieva<\/span><\/p>\n\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tHello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
After creating hundreds of bespoke pieces based on client designs and launching numerous successful collections, the brand possesses the experience, expertise, and access to gemstones needed to bring even its clients\u2019 boldest dreams to life.<\/em><\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\n\t\t\"Jewellery is the most exquisite way to celebrate special events.\"<\/h1>\n\u2013 Kristina Georgieva<\/span><\/p>\n\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tHello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
\u2013 Kristina Georgieva<\/span><\/p>\n\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tHello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Hello<\/em>,<\/p>\nThank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Thank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.<\/em><\/p>\nGems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Gems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.<\/em><\/p>\nFrom the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
From the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. \"Designer Jewellery\" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.<\/em><\/p>\nI would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
I would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tKristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Kristina Georgieva<\/em><\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMission\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Efir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat makes us different?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEvery piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\nCompetitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n \n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tAwards\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tEfir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Every piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.<\/p>\n
Competitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Efir is the winner of the 2025 BGolden Awards in the category \"Best Bulgarian Brand \u2013 Premium Jewelry.\" The award was presented by the two most prestigious Bulgarian magazines \u2014 Eva and Grazia<\/a>.<\/p>In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
In 2019, the founder of Efir Kristina Georgieva won the prestigious \"Woman of the Year\"<\/a> award in the Designers category.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\tDiplomas and licences\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMinistry of Finance\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSofia University “St. Kliment Ohridski”\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAntwerp world diamond center\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tMaterials\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tQuality\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n \n\t\t\n\t\t\tWhat's next?\n\t\t<\/h3>\n\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\tWe have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
We make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
We keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
We have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\tBe part of our history\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\t\t\t\n\t\t\tSubscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t
Subscribe to our newsletter to have early access to new collections, gems and articles.<\/p>\n\t\t<\/div>\n\t\n\t