About me
Kristina Georgieva
Founder
I created Efir in 2019, with the overwhelming desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.
As a designer, I create our signature collections, and I like to encode messages and put symbols in our jewelry. As a gemologist and diamond appraiser, my main role is to meticulously select the gemstones we work with and advise our clients to make the best and most informed decision when choosing. Having made hundreds of bespoke jewellery pieces, I use the knowledge I have gained in fine jewellery to create beautiful, comfortable and durable jewellery pieces with our team that can be worn for years to come. We craft our jewelry with great attention to detail, and our customers are always involved in the process of creating a custom piece.
Join us on our journey to create a Bulgarian luxury jewelry brand...