Collection “Delight”

Enjoy breathtaking gemstones, a variety of rings with hidden messages, massive emeralds, untreated sapphires, rubies, garnets, and moonstones. Top-tier jewelry worthy of being passed down through generations.

About Us

Efir is a premium Bulgarian brand founded by Kristina Georgieva, a certified gemologist and diamond appraiser. The brand creates unique, handcrafted jewelry made of gold and natural gemstones, offering uncompromising quality and personalized service.

Since 2019, Efir has been delighting its customers with established signature collections and a rich portfolio of custom-made jewelry. The brand’s focus is on crafting high-end jewelry featuring carefully selected natural gemstones. The designs Efir offers are diverse, special, and worthy of becoming family heirlooms to be passed down through generations.

After creating hundreds of bespoke pieces based on client designs and launching numerous successful collections, the brand possesses the experience, expertise, and access to gemstones needed to bring even its clients’ boldest dreams to life.

We create high-end bespoke jewelry that you will love for a lifetime, and why not one day bequeath to generations to come.
Whether you are choosing a diamond ring or another gemstone, our team will advise you to make the best choice for your budget. The design, you decide!
At Efir, we believe that the design of your rings should reflect you, which is why we custom make everything. We put incredible care into even the most simple designs and this can be seen in the detail of our jewellery.

Reviews from our customers

I am so pleased and grateful for what the people at Efirgems have done for me in such a short time. I can't begin to describe how grateful I am for this unforgettable trip. The ring itself is so dreamy and teleports you back to the 16/17th century where kings and queens fought for justice and freedom. My, now, fiancée, fell in love with it and can't stop looking through the stone.
Shawn Petrov
Златен пръстен с изумруд на дамска ръка сред  природен пейзаж

Reviews from our customers

I sought out Christina to make an engagement ring after being turned away from a dozen other places. She patiently took everything I asked for into consideration after we had talked on the phone at length, offered me lots of options for stone choices (even after I decided to change sizes), gave me lots of valuable advice on things I wasn't sure about, and made a 3D model of the ring, which is a huge advantage. The end result exceeded all my expectations, and I'm extremely pleased I chose her as my jeweller. I will be ordering my wedding bands from her as well!
Emil Torofiev
Златен пръстен с мотив снежинка и скъпоценни камъни

Reviews from our customers

Efir Gems made my engagement ring dream come true. The craftsmanship of the custom jewelry is incredibly detailed and high quality.

I recommend them to anyone who wants to make their spouse feel truly special - like the jewelry they made.

Quality, communication, price and execution within the set deadlines - everything you can ask from custom jewellery makers.

Thank you 🙂
Stefan Ovcharov
Пръстен уникална изработка от злато с карта на света, сниман на дамска ръка сред природен пейзаж

Reviews from our customers

Awesome! Thank you from the bottom of my heart for your warm attitude, patience and attention! I felt like I am the most important and special customer for you! The bands you made for our wedding anniversary are gorgeous! You made our celebration even more beautiful and happy!❤️
Desislava
Брачни халки дамската е с монтирани диаманти в кутийка

Reviews from our customers

I ordered the "Pafti" necklace and am very happy with the whole ordering process. Everything is done on a very professional level, from ordering to delivery.
The necklace is very beautiful. And the packaging is very stylish. Thank you!! I hope to have a reason to order something from you again soon, Efir ☺️
Dariya Karadzhova
Колие пафти в етно стил от бяло злато

Reviews from our customers


I looked everywhere for earrings for the top of the ear that were beautiful, had gemstones and were different. It turned out to be impossible until I found Efir! They absolutely handled the case flawlessly, such beauties my ears never thought they would see. Highly recommend and will definitely be a client in the future!

Joana Atanasova
Обици тип халки с диаманти

Reviews from our customers

Extremely professional attitude from Efir Gems. The idea was executed 100%. During the process I was given information every step of the way and very valuable opinions and advice. The final product is unique!
Martin Georgiev
Златен пръстен с рядък сертифициран изумруд

Reviews from our customers

I am extremely pleased with the ring Efir made for my fiancée. I wandered about the choice at first, but the professional advice and guidance from them was invaluable. I always received prompt answers and last but not least a friendly attitude.
Every single detail is perfect!
I will definitely look them up again for the wedding bands!
THANKS A LOT EFIR!
Nikolai Marinov
Класически годежен пръстен с диаманти

Reviews from our customers

I trusted the other reviews and the professionally done website and I wasn't wrong. In a uniquely short time frame, they made a great gift for a special occasion. I received a consultation and we made alterations to one of the "9 Months" necklaces to my specifications. The attitude, understanding and professionalism was 100%. I had a very tight deadline but they did an excellent job. The jewellery came in cute packaging and exactly on the promised date
Vessy Panayotova
Оригинално колие по поръчка с диаманти и изумруд Efir Gems

Reviews from our customers

Crafting a piece of jewelry from Efir Gems is no an ordinary purchase, but a fabulous experience! I received personal attention in choosing a design, high quality and wonderful jewelry that arrived in an incredibly luxurious and beautiful package! Thank you!
Zheni Zheleva
Медальон с естествен танзанит трилион

Reviews from our customers

Awesome! From the service to the craftsmanship of the jewelry. I received a warm attitude and answers to all my questions and wonderings, as well as lots of valuable information that helped me make the right choice for me. Thank you!
Erik Milanov

Reviews from our customers

I received the most beautiful engagement ring from Efirgems. And it's not just a matter of emotion from the nice moment. The diamond and craftsmanship are extremely stylish and exquisite.
I was able to compare it to other girlfriends rings and the difference, as well as the high quality, is apparent
Elena Matova
Годежен пръстен с диамант на дамска ръка
perfume

Ready to create your dream jewel?

After a free consultation, our experts will prepare a customized offer according to your preferences and budget.

Make a request Call us
Кристина Георгиева бижута Efir Gems

About me

Kristina Georgieva
Founder

I created Efir in 2019, with the overwhelming desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.
As a designer, I create our signature collections, and I like to encode messages and put symbols in our jewelry. As a gemologist and diamond appraiser, my main role is to meticulously select the gemstones we work with and advise our clients to make the best and most informed decision when choosing. Having made hundreds of bespoke jewellery pieces, I use the knowledge I have gained in fine jewellery to create beautiful, comfortable and durable jewellery pieces with our team that can be worn for years to come. We craft our jewelry with great attention to detail, and our customers are always involved in the process of creating a custom piece.

Join us on our journey to create a Bulgarian luxury jewelry brand...