Hello,
Thank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.
Gems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.
From the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. "Designer Jewellery" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.
I would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.