"Jewellery is the most exquisite way to celebrate special events."

– Kristina Georgieva

Кристина Георгиева бижута ефир

Hello,

Thank you for being here and reading my story. I created Efir in 2019 with a great desire to offer a different approach to jewelry making. I chose to work only with natural gemstones and diamonds because I believe they are the best investment and carry their own magic.

Gems and jewelry are my passion, and the dream of having my own brand was born years before I started down this path. The first step for me was the choice to complete a Master's degree in Gemology (the science of gemstones) at Sofia University St. Kliment Ohridski. In the meantime, I worked in jewelry stores in the capital, where I learned more about the industry. Not long after, I took a diamond appraiser course at HRD Antwerp, where I graduated first in my class. All my experience up to that point cemented my confidence that I could offer something different to the market, and so I started my business from scratch, absolutely convinced that this was my path.

From the very beginning I insisted on uncompromising quality in craftsmanship and careful selection of natural gemstones, which I am sure is the reason why customers trust us. I believe that everyone has their own style and deserves jewellery tailored to their requirements. For this reason, I have turned to making bespoke pieces. After hundreds of satisfied customers, I can say that the system we have built works, and I never cease to be inspired by every piece of jewellery we have made. "Designer Jewellery" is the place where I create as a designer. Sometimes inspiration hits me instantly, other times it takes me half a year to polish a piece, but what unites all of our collections is my desire for them to be family heirlooms that the modern woman can wear in her everyday life.

I would love for you to join me and be a part of our story in building a Bulgarian luxury jewelry brand.

Kristina Georgieva

Mission

Efir is a brand that aims to create jewelry of the highest quality at fair prices. All our jewellery is handmade in Bulgaria by a master craftsman with years of experience in fine jewellery. We strive to make the entire process a pleasure for you and are always ready to satisfy even your most specific desires. Because jewellery is more than objects to us, it captures moments from the present and tells its story to generations to come.

What makes us different?

Every piece of jewelry is finished to the point that, used and stored with care, we believe it can be worn and loved for decades, even hundreds of years. We strive to create jewellery that transcends trends and remains ever relevant. We vouch for the provenance of our gemstones and advise our clients with sincerity based on the knowledge of our experts. For us, luxury is not defined by the logo or the price, but by the intrinsic value of the product - the high quality materials, the craftsmanship put into it, the customer service and the integrity of the brand.

Competitive brands' markups can range up to 100%+ of the product cost and even many times more for established well-known jewelry brands. We stake between 20% and 50% (of the cost price) which is needed to run our business, pay fair wages, develop new designs and present our products beautifully.

Гемолог Гемология

Diplomas and licences

Ministry of Finance
Sofia University “St. Kliment Ohridski”
Antwerp world diamond center

Materials

We make our jewellery from 14 or 18 karat gold. We work with ethical natural gemstone dealers from around the world, with whom we have built relationships over the years. We constantly strive to find the best deals for you and meticulously monitor the materials we work with.

Quality

We keep a very small stock of already made jewellery and work mainly with made-to-order or by pre-order. This allows us to invest our resources in gemstones and deliver them to you at the best possible prices.

What's next?

We have a clear vision for our business and we are taking small steps towards our goals. We believe that there is always room for improvement and we keep dreaming boldly and keeping up with the latest technology and industry knowledge. You can keep up with everything new with us by subscribing to our newsletter. Your opinion is very important to us, so we are open to your feedback and suggestions.

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Our collections are different and each one tells a story or brings its own feeling.
We create high-end jewelry that you will love for a lifetime, and why not one day bequeath to generations to come.
Whether you are choosing a diamond ring or another gemstone, our team will advise you to make the best choice for your budget. The design, you decide!